What Is the Writing on the Back of a Book Called

What Is the Writing on the Back of a Book Called?

When you pick up a book, one of the first things you might do is flip it over and take a look at the writing on the back. This section, commonly found on the back cover, is known by various names such as the book blurb, back cover copy, or book synopsis. It serves as a brief summary of the book’s contents, enticing readers to dive into the story. In this article, we will explore what the writing on the back of a book is called, its purpose, and answer some frequently asked questions about it.

What is the Writing on the Back of a Book Called?

The writing on the back of a book is commonly referred to as the book blurb. This term originated from the word “blurb,” which was coined by humorist Gelett Burgess in 1906. He used it to describe the short promotional text on the back cover of his book. The term stuck and is now widely used in the publishing industry to refer to the text on the back cover of a book.

Purpose of the Book Blurb

The book blurb serves as a marketing tool to entice potential readers to pick up the book and ultimately purchase it. Its main purpose is to give readers a glimpse into the story and create curiosity, compelling them to explore further. It is often the first point of contact between the reader and the book, and a well-crafted blurb can make a significant impact in capturing the reader’s interest.

Elements of a Book Blurb

A book blurb typically consists of several key elements that work together to create an engaging and informative summary. These elements include:

1. Hook: The blurb starts with a captivating hook, a sentence or two that grabs the reader’s attention and makes them want to know more.

2. Brief Summary: The blurb provides a concise summary of the book’s plot or main theme, giving readers an idea of what to expect.

3. Compelling Characters: It introduces the main characters, giving readers a glimpse into their personalities and motivations.

4. Conflict or Problem: The blurb highlights the central conflict or problem that the characters face, generating suspense and intrigue.

5. Praise or Endorsements: Some blurbs include snippets of reviews or endorsements from well-known authors or publications to build credibility and further entice readers.

6. Call to Action: The blurb often ends with a call to action, encouraging readers to purchase the book or find out more.

FAQs about Book Blurbs

Q: Who writes the book blurb?
A: The book blurb is typically written by the author, publisher, or a professional copywriter hired by the publisher.

Q: How long should a book blurb be?
A: A book blurb is usually around 150 to 250 words long, but it can vary depending on the book and its genre.

Q: Can a book blurb contain spoilers?
A: It is generally advised to avoid spoilers in a book blurb. The purpose is to create intrigue and curiosity without giving away major plot twists or surprises.

Q: Can a book blurb make or break a book’s success?
A: Yes, a well-written and compelling book blurb can significantly impact a book’s success by attracting readers and generating interest. Conversely, a poorly written or uninteresting blurb may deter potential readers.

Q: Are book blurbs always on the back cover?
A: While the back cover is the most common location for a book blurb, it can also be found on the inside flap of a hardcover book or on the product description page of an online retailer.

In conclusion, the writing on the back of a book is called a book blurb. It serves as a promotional summary, enticing readers to explore the book further. A well-crafted blurb can make a significant impact in capturing the reader’s interest and ultimately contribute to a book’s success. Whether you are a reader looking for your next adventure or an author crafting your own blurb, understanding the importance and elements of a book blurb can enhance your reading experience or help you market your book effectively.

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