How Much Do Authors Make per Book on Amazon

How Much Do Authors Make per Book on Amazon?

In recent years, self-publishing has become an increasingly popular avenue for authors to share their work with the world. One of the most prominent platforms for this is Amazon, which offers a vast range of opportunities for authors to publish and sell their books. However, many aspiring writers wonder how much they can actually make per book on Amazon. In this article, we will explore the various factors that determine an author’s earnings, as well as the frequently asked questions surrounding this topic.

Factors Affecting Author Earnings on Amazon

Royalty Rates: One of the primary factors that influence an author’s earnings on Amazon is the royalty rate they receive. Amazon offers two royalty options for authors: the 35% royalty rate and the 70% royalty rate. The 35% royalty rate is applicable to books priced below $2.99 or above $9.99, while the 70% royalty rate is applicable to books priced between $2.99 and $9.99. It is important for authors to carefully consider their pricing strategy to maximize their earnings.

Book Sales: The number of book sales plays a significant role in an author’s earnings on Amazon. Authors earn royalties based on the number of books sold, and each royalty rate has its own set of requirements. For instance, to qualify for the 70% royalty rate, the book must be exclusively available on Amazon. Therefore, authors who can generate higher sales volumes are likely to earn more per book.

Book Length: Another factor that affects an author’s earnings is the length of their book. Amazon has a program called Kindle Edition Normalized Pages (KENP), which calculates the number of pages read by Kindle Unlimited subscribers. Authors are paid based on the number of pages read, which means that longer books have the potential to earn more, as readers spend more time engaged with the content.

Kindle Unlimited (KU): Kindle Unlimited is a subscription service offered by Amazon that allows readers to access a vast library of books for a monthly fee. Authors who choose to enroll their books in KU can earn royalties based on the number of pages read by subscribers. While the per-page rate may fluctuate, authors have the potential to earn additional income from this program.

Frequently Asked Questions (FAQs):

Q: Can self-published authors make a living on Amazon?
A: Yes, self-published authors have the potential to make a living on Amazon. However, it requires a combination of factors such as high-quality content, effective marketing strategies, and consistent book sales to generate a sustainable income.

Q: How much money can authors make per book on Amazon?
A: The amount of money authors make per book on Amazon varies widely. It depends on factors such as the book’s price, royalty rate, number of sales, and inclusion in Kindle Unlimited. Some authors may earn only a few dollars per book, while others can generate significant income.

Q: Are there any additional costs for self-published authors on Amazon?
A: While self-publishing on Amazon is generally free, authors may choose to invest in professional editing, cover design, and marketing services to enhance the quality and visibility of their books. These services come at a cost, but they can significantly improve an author’s chances of success.

Q: How long does it take for authors to receive their earnings from Amazon?
A: Amazon pays authors their royalties approximately 60 days after the end of the month in which the sales occurred. This delay allows for any potential returns or refunds to be accounted for.


Earning potential as a self-published author on Amazon can vary greatly depending on multiple factors such as pricing, sales volume, book length, and participation in Kindle Unlimited. While some authors may achieve substantial earnings, it is crucial to understand that success in the self-publishing industry requires dedication, perseverance, and a strong marketing strategy. By effectively leveraging Amazon’s platform and understanding the dynamics of the industry, authors can maximize their chances of earning a sustainable income from their books.

Scroll to Top