How Many Books Need to Be Sold to Be a Bestseller on Amazon

Title: How Many Books Need to Be Sold to Be a Bestseller on Amazon?


In today’s digital age, Amazon has become a prominent platform for authors to publish and sell their books. Aspiring writers and established authors alike often strive to achieve the prestigious title of being an Amazon bestseller. However, the question that lingers in the minds of many is: how many books need to be sold to attain this coveted status? In this article, we will delve into the factors that determine bestseller status on Amazon and provide some insight into frequently asked questions related to this topic.

Determining Factors for Amazon Bestseller Status:

1. Sales Velocity: Sales velocity is the rate at which books are being sold. Amazon considers both the number of books sold and how quickly they are selling. The higher the sales velocity, the better your chances of achieving bestseller status.

2. Category Selection: The category in which your book is listed plays a significant role in determining the number of books you need to sell to become an Amazon bestseller. It is essential to choose a category that aligns with your book’s content and has a reasonable number of competitors. This increases your chances of standing out and selling more books.

3. Competition: The level of competition within your chosen category is another crucial factor. If you select a highly competitive category, you may need to sell a higher number of books compared to a less competitive one. It is advisable to conduct thorough research on your competition and identify niches that can give you a better chance at securing the bestseller status.

4. Time Frame: The time frame in which your book achieves high sales is also taken into account. Amazon calculates bestseller rankings based on hourly, daily, and weekly sales. Consistent sales over a relatively shorter period can boost your chances of becoming a bestseller.


1. Can an author become an Amazon bestseller in multiple categories?
Yes, authors can achieve bestseller status in multiple categories simultaneously. It depends on the sales performance of the book within each category.

2. Is it possible to become an Amazon bestseller with a limited marketing budget?
Yes, it is possible to achieve bestseller status on Amazon with a limited marketing budget. While marketing efforts can significantly impact sales, it is equally important to focus on selecting the right categories, optimizing book descriptions, and leveraging social media platforms to reach potential readers.

3. How long does the bestseller status last?
The duration of bestseller status varies, depending on the sales performance of your book and the level of competition in your chosen category. Generally, a book retains its bestseller tag until it is overtaken by other books with higher sales.

4. Do pre-orders count towards bestseller status?
Yes, pre-orders are considered in the calculation of bestseller rankings. Accumulating a significant number of pre-orders can give your book a head start in achieving bestseller status upon its official release.

5. Does the price of the book affect bestseller status?
The price of a book does not directly affect its potential to become a bestseller on Amazon. However, it is important to strike a balance between pricing and perceived value to attract potential buyers.


Achieving bestseller status on Amazon is a goal that many authors aspire to accomplish. While the exact number of books needed to become an Amazon bestseller may vary depending on various factors, such as sales velocity, category selection, competition, and time frame, it is crucial to focus on marketing strategies and selecting the right categories to maximize sales potential. With dedication, effective marketing, and a captivating book, authors can increase their chances of attaining the prestigious bestseller status on Amazon.

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